We started asking a simple question: what exactly are we feeding our family every day?

"Why should everyone's atta recipe be the same?"
Like most Indian families, atta was something we bought without thinking too much about it. It was simply part of everyday life.
But once we started paying closer attention to what our own family and children were eating, we began asking more questions.
Why does almost every family buy the same atta?
Our food habits are different.
Our lifestyles are different.
Our children eat differently.
Our parents eat differently.
Even what we eat changes with the weather.
So why should everyone's atta recipe be the same?
That question eventually became TheAttaLab.


